As financial service becomes more complex, consumer education becomes more critical and Digital Signage allows Banks and Credit Unions to better communicate with and reach customers and members. You have your customers in your facility; capitalize on that visit by providing dynamic, targeted messages. Digital Signage provides the perfect solution to motivate and influence your viewers while they wait, resulting in increased sales.
Customer/Member Benefits
Enhance Customer Experience -
with relevant, timely messaging
Educate -
viewers consistently of organization news, events and useful information
Decrease Perceived Wait-Time -
by providing entertainment including real-time news, sports and weather
Promote -
up-to-date rates and services available
Organizational Benefits
Increase Sales -
with up-selling and cross-selling products and services
Reinforce -
a strong corporate culture, brand identity and vision for the future
Educate -
employees in multiple locations of organization news, internal metrics, events and daily meeting details
Increase Efficiency -
in employee training and orientation
Decrease Expenses -
by eliminated the need for printed materials that become outdated quickly
Communicate Emergencies -
to employees, visitors and customers quickly
Applications
- drive-thru teller lanes
- waiting area
- lobby welcome
- self-service interactive touchscreens
- outdoor
Did You Know?
Over 70% of teller transaction occur in the drive-thru lanes making your drive-thru lanes a great opportunity to communicate with your captive viewer.
Learn More About Digital Signage
- Deliver targeted, relevant messages
- Remotely change content on any display in your network
- Centrally managed web-based content
- Easy-to-use templates updated instantly
- Professionally designed content
- Existing IT networks/cabling leveraged
- Multiple level of user permissions
- Day-part scheduling & display zoning
- Integration with software systems*
*full evaluation of software would need to be completed to ensure compatibility
Peope are 5-10 times
more likely to notice
dynamic vs.
static media,
and 2-5 times more likely
to recall dynamic vs. static
media.
BearingPoint, Indiana University and Point of Purchase
Advertising International (POPAI) 1999, 2001
- Application Design – hardware, software, connectivity
- Project Management
- Content Creation
- Installation Coordination
- Digital Signage Hosting
- Digital Signage Maintenance
- Ongoing Management/Support
